Expansion to

Lithuania

The ubiquity of the internetMore than 80% of the population has access to the internet and a large proportion of eCommerce transactions are conducted via mobile devices, presenting a major opportunity for any new entrant.
Popularity of the marketplaceMarketplace shopping is also growing in popularity in Lithuania. In addition to global platforms, the local Pigu.lt is an important player here.
Complete localization In addition to flawless Lithuanian, the choice of local carriers (Lietuvos Paštas, Omniva) or payment methods (Paysera) is also important.

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Interesting facts about the Lithuanian market

Lithuanian customers are very interested in technology and related innovations. This is evidenced by the high level of internet connectivity. Mobile devices are gradually taking over the majority, not only in accessing the internet, but also in ecommerce transactions and online purchases.

E-shops and entrepreneurs have to adapt to this as well. Not only by using grammatically correct Lithuanian language, but also by localising to local processes and procedures. Among the most important ones are the use of mobile payments and local payment methods like Paysera. In the case of delivery companies, these are mainly companies such as Lietuvos Paštas, DPD and Omniva.

Price is still one of the most important factors for their online purchases. Therefore, as part of their relatively rational purchasing process, they often direct their first steps from Google search directly to price comparison sites. They like discounts and take advantage of offers for customer loyalty.

Legislative compliance with procedures is also important for Lithuanian customers. Therefore, we recommend for every eshop to comply with GDPR rules, but also with local consumer rights such as consumer protection laws, including clear regulations on returns, warranties and online purchases.

Overall, the Lithuanian market is a fast growing market, averaging 10%-15% per year, still has a high potential for cross-border ecommerce and is therefore an interesting niche market for many projects from other European countries.