Allegro is currently the largest marketplace and the largest transaction platform in Poland. Allegro was created on the basis of the very successful American eBay platform. The so-called "Polish eBay" has now around 14 million clients. Up to 75% of people mentioned Allegro as the first choice of the online store, with 90% of users making regular purchases through the platform.
Online shops have to solve many problems when dealing with foreign expansion. One of them is how they get traffic to their site. It is important to know the local market and local shoppers. Expandeco has successfully started its services in the Polish ecommerce market. That's why we decided to write a two-part series about Allegro - the key source of revenue and sales of the entire Polish e-commerce market.
Allegro once began as an auction portal. At present, it is the largest commercial site in Poland, it sells over 120,000 companies on the platform. You will find a huge selection of different categories, sometimes even those you do not find in physical stores
There are 900,000 products sold, 500,000 transactions made on Allegro each day with up to 300,000 unique buyers. Up to 90% of products are sold with the "Buy Now" feature and up to 93% of all the offers are new products.
Ad formats on Allegro
Allegro Ads
Allegro Ads is a service that distinguishes you from your competition by presenting your offers on the most popular places on Allegro, for example on one of the first two places in the search list. You can start with any budget, you pay only for the click amount. Simply select the bids to be promoted, set the value for the click and the budget for the campaign. Allegro Ads also lets you control real-time sales and control return on investment.
Advertising on the web
Ads on the web can be placed in different places, depending on which category of customers you want to reach. The ad can be placed on the main page as well as on product pages like yours. With this link, you can see where you can place the ads.
Small Business Web Ads
Brand beam
Your business ad is displayed above the merchandise.
Mailing
You can precisely select the category of customers you want to reach. The Allegro database has 6.6 million active subscribers.
Showcase (category)
The largest ad on the categories page. Clients see this one as the first one. It is recommended to show the entire list of your offer.
Skyscraper
Your offer will always be visible when the visitors are looking at the products. It's an effective way to redirect attention to your product.
For large companies
Showcase (home page)
The best visibility on the page - 6 million views per day
Showcase marketing (home page)
A good way to present preferential or stock offers.
Showcase layer
Get to the users who are looking for an offer like yours.
How to do it?
Creating an Allegro account takes only a few minutes and it is for free.
Step by step
First, you must complete the registration form. You will need basic information such as Login (usually company name), password, company address, company ID and VAT number. Sign up for free at this link.
As mentioned above, the Allegro account is free of charge, but for verifying the data, it is necessary to pay the amount of 1.01 Zloty that will be returned to you at the time of successful verification. Once the data is successfully verified, the account will be automatically activated. At this point, you can now fully start selling.
Account creation is free of charge, but other fees are according to pricing: (https://allegro.pl/country_pages/1/0/user_agreement.php#rule9)
Expandeco opinion:
If you want to crawl into Polish market with an online store, you can not ignore Allegro. It is necessary to work with it actively.
Allegro has many available advertising tools to easily get new customers for your store. Creating an Allegro account takes only a few minutes and is free. There is nothing else, just breaking the language barrier and getting into it!
We believe that the first part of our serie gave you a basic picture of Allegro. In the second part we will focus on Allegro's fees and pricing.
If you have any other question not only about a Polish market, don't hesitate to contact us.
Practical article about the costs associated with the localization of an online shop and with the translation of texts on the website. You will gain important insight and valuable know-how that will help you decide how to tackle each item: whether to do it yourself or in cooperation with a specialist agency, or a combination of the two.
After reading the article, you will have a basic overview of the expenses that await you when analyzing the market and choosing an online web platform. You will gain the necessary know-how and insight to help you decide how to tackle each item: whether to do it yourself, with a specialist agency, or whether there is a happy medium.
We have prepared for you a more detailed overview of the Polish ecommerce market.
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