There are countless online marketing tools on the market to help you outperform your competition, whether in the domestic market or during the expansion.
On-page SEO and SEM
Screaming Frog SEO Spider
It is an excellent program for auditing your website from a technical point of view, so you can immediately gather a lot of the necessary information you need to optimize your site. If you have the knowledge of technical SEO and at least the basics of HTML, you will get the most out of this tool.
Moz.com
One of the best SEO tools that experts really use. You can get a great overview of how your website works, but also how to improve it. They also offer free MozBar, which allows you to view the metrics of your store while browsing any page.
SEMRush
One of the most popular features of this SEO tool is Domain Vs Domain Analysis, which allows you to easily compare your website with your competitors. On-Page SEO Checker allows you to easily monitor your positions as well as find recommendations on how to improve your site's performance.
Ahrefs
One of the best tools for SEO and SEM on the market. With Ahrefs, you can track your competitors from where they get traffic, where they are located in search, how many have back links, and where they come from and much, much more.
Majestic: Marketing SEO Tools
The Site Explorer feature lets you easily view the general overview of your eshop and the number of backlinks that go to you. It also lets you find the best keywords to focus on.
Search volumes and keywords
SEMRush
SEMRush also works as a keyword search tool, but instead of getting a long list of keyword ideas, it will show you the keywords your competition is already placing. These are typically keywords that could not be found using another tool.
Ahrefs Keywords Explorer
Ahrefs left all other instruments far behind. The keyword generator is powered by clickstream and updates its keyword database every month.
Google AdWords Keyword Planner
One of the basic tools that will make it easier for you to create PPC campaigns. Although hard-to-use by seasoned markers, it's a great tool to get started with the idea of search volumes.
SimilarWeb
SimilarWeb will provide you with an estimate of your competitors' traffic, what are the sources of this traffic for which keywords are placed in search, and other great things. The disadvantage is its price.
Marketing miner
Marketing Miner helps users analyze keywords and identify the most appropriate ones. It does this through a variety of methods, ranging from search volume and CPC phrases to Google and List, as well as measuring the search query's competitiveness for an ideal landing page.
keywordtool.io
KeywordTool offers you many keyword suggestions that you can easily filter, search, or expand your results to find the right keywords for you.
Google Search Console
Google Search Console is not a traditional keyword search tool, but it has a feature that allows you to find great keyword ideas and, with the linking of GA, creates a basic tool that every marketer should use.
Moz Keyword Explorer
Find keywords that will generate the most traffic. Moz KE will do amazing work in finding "side" keyword ideas, and you will also get ideas for key words that you may not find anywhere else.
KWFinder
KWFinder has many features that have other tools, but it is very intuitive. Automatically displays the difficulty next to each keyword.
Content marketing
BuzzSumo
BuzzSumo allows you to easily find trendy content in your industry as well as what your competitors are doing. You can also collect content ideas that will be useful to your audience while searching for trendy themes and keywords.
Google Trends
A quick and easy way to find content ideas that have a good chance of becoming viral.
AHREFS
It is one of the most dynamic tools for content research. You can search for organic search traffic as well as backlinks to any website, including your competitors.
Ubersuggest
Another great tool that can help you find content ideas that get the attention of your target audience.
Google Alerts
Google Alerts can help you keep track of reports by sending you notifications whenever a new article from your industry appears.
Analytics and Reports
Google Analytics
GA is still one of the most effective tools for managing, monitoring, and analyzing your website, and if you haven't already implemented it on your website, we recommend running it in conjunction with Google Webmaster Tools.
Kissmetrics
Kissmetrics provides data-based information that will show you what your customers are doing on your website, how to get there and more. It's possible to integrate it with Facebook and Instagram to help you target the right audience.
Open Web Analytics
If you are looking for something free, something effective and like to work with open source, Open Web Analytics is right for you. It's easy to compare with Google Analytics, you can track and analyze how people use your website and apps.
Hubspot Analytics tool
This tool allows you to analyze how visitors get to your website and what they do there. It even allows you to track specific links, buttons, and other places where customers convert, so you can better understand customer behavior across the purchasing process.
Facebook Insights
Provides detailed metrics about your Facebook posts, reach, engagement, and much more. Audience analysis, including demographic breakdown and location sharing, can help you better understand your fans and better target your ads on Facebook.
Google Data Studio
Data Studio simplifies the reporting process and analyzes data, reports are easy to read, easy to share, and fully customizable.
Collabim
With Collabim you have a constant overview of where you are in search engines, see if you are strengthening or stagnating, you will know who has PPC ads for that keyword and much more.
Extra helping tools
Tag Assistant
With Google Tag Assistant, you can easily check that all Google tags are properly installed.
FB Pixel Helper
As with Tag Assistant, you can check that your Pixel is installed correctly and what events it sends.
Google Tag Manager
If you have a website and want to follow a lot of things, you need to have a lot of codes located at different sites in the website. With GTM, you can unite all your codes and place only one on your site.
Google Analytics Debugger
With this tool, you can check that all Google Analytics events are working as they should, without entering GA.
We have summarized the basic information on the tools, and will discuss them further in the articles about online marketing. If you have any questions or need advice, Expandeco is here anytime for you.
