Make use of all available communication channels
Communication has been, is, and will always have to be at your first place. Without it you will not be able to function properly. Since ancient times people have been trying to communicate. Communication, either in written or oral form, is one of the pillars of the society in which we can communicate, we can express our feelings, needs and interests. And just as communication is important for the society it is as important for the prospective operation of your e-shop.
Currently you have a choice of a variety of communication channels and forms of communication, just pick. Constant contact with customers is your golden path to success. If you can not choose from a variety of communication channels, test them with your customers. With this test, you can easily and quickly find out which form of communication and which channel your customers use the most.
Online social networks - Facebook, Snapchat, and Instagram are currently the best. Try them too. People like to look at nicely styled photos or interesting information about your products. On these social networks, your customers have the opportunity to publicly share their opinions, rate a purchase, communicate with you directly, or share your e-shop with their friends. But it has one rule - to be online.
You will not go amiss with a mobile app because smartphones have become an integral part of our lives. They are some kind of our prolonged limbs that we have grown.
If you want to choose the path of professionals and follow the hottest trends in e-commerce marketing, you should know the term OmniChannel. OmniChannel represents the use of all available communication channels at the same time.
Keep up with technological advances
As mentioned above, smartphones control our lives. Therefore, there is no wonder that they also play an important role in online shopping. Research shows that up to 43% of Slovaks use their mobile phone for their online purchases. What does it mean to you? Optimize! An irresponsible and unoptimized e-shop is like not having your favorite flavor in the ice cream industry. What do you do? Turn the heel and go elsewhere. This is exactly how it works in the e-shoping world.
React fast
Even in this case, the old known is true - the fastest wins. Why do you need latest technologies and innovations in communicating with customers if you can not immediately solve customer requests through them? Your sluggish pace only plays well with competition, and you will at best have only a less customers.
Live chats
Even though e-mail communication is fine, we can not call it Usain Bolt in the speed category. But a Live Chat is different. Its biggest advantage is that the customer can communicate with you immediately, directly and without having to leave your e-shop. With the history of communication, as well as your product or shopping history, it helps you get to know your customers and find out what they are looking for.
The FAQ section is like a résumé
A frequently asked question (FAQ) is like your business card, your CV, where you write all the answers to the most important questions of your customers. Customers are most interested in payment options, shipping, claims, returns, and delivery times. Keep all the information clear and together, so the customer does not have to search the whole e-shop unnecessarily and eventually not finding anything. You save time not only for customers, but also for yourself.
Our customer, our master.
Today there is no problem to create an e-shop, there are a lots of them, but not all of them work at 100%. Therefore, a much bigger problem is to know how to manage your e-shop in order to make a profit. It's a different to have XY customers and almost no orders, and have XY customers and XYZ orders. Take a lesson from the statement "Our customer, our master". Spoil your customers, pamper them, just make an unforgettable experience out of shopping.
