Educational series on expansion for online shop owners


One of the most important components of an online business is the effective investment in growth. With the generally costly expansion to a foreign market, digital marketing is a fundamental part of any budget. However, it does not automatically guarantee e-shop growth.

Recent years have brought us the growth of e-commerce brands. Online stores appeal to decision-makers, tempting partners who have access to product offerings as well as competitive prices. Even though the global e-commerce market is doing pretty well, research is emerging. Many consumers have concerns as well as a lack of confidence when it comes to pet shopping abroad.

Entering an online shop abroad is naturally accompanied by many new tasks and long-term challenges. In the past chapters of our expansion guide, we have described situations that online shops commonly encounter when expanding. We have thus addressed the most common mistakes of entrepreneurs and their possible solutions in terms of streamlining input costs and demands of time.  

Success in foreign e-commerce markets is not just about building a positive customer experience. Knowledge of European legislation, local payment methods or local regulations is also essential. Laws are subject to every business and are one of the fundamental pillars of expansion. How to set up your processes in accordance with the guidelines? How to maximize profit? And what trends dominate payment methods?

A broad topic with a significant impact on sales and customer satisfaction. The Achilles heel of many e-commerce stores, but also a major opportunity to set up services that literally produce conversions. Let's have a look together at the first steps before expansion, the analysis, the export and reverse logistics alternatives and the options for optimally setting them up. What are the things we recommend thinking about, what should we invest maximum effort into and why?